In this Resin Mastery episode, Ian and Rachel focus squarely on maximizing epoxy profits by thinking ahead instead of reacting. They discuss the importance of planning for upcoming demand cycles, especially weddings, graduations, and memorial work, and how artists who prepare early can capture more revenue with less stress. The conversation emphasizes treating resin art as a business, not just a craft, and making decisions based on seasonal trends, cash flow, and realistic production capacity.

They then explore product diversification as a profit driver, highlighting the growing demand for memory preservation pieces like wedding bouquets, graduation flowers, and memorial items. Ian and Rachel break down how offering a range of products, from large statement pieces to smaller keepsakes like ring holders, ornaments, and jewelry, can significantly increase average order value. They also discuss using street fairs and local events as low-cost testing grounds to validate product ideas and identify what customers are most willing to buy.

The episode closes with production efficiency and smart scaling strategies designed to protect margins. Ian and Rachel explain how batching similar projects, using curing time to create smaller add-on items, and ordering materials with intention can reduce waste and boost profitability. They also encourage artists to lean into personalization, build strong customer relationships, and share their expertise publicly through workshops or content, turning skill and experience into additional revenue streams beyond the pour.

https://icoatepoxy.com

tel: +1 602-258-1114

https://www.facebook.com/iCoatProducts/

Instagram @icoat.epoxy

Podcast management by www.globalcreativegroup.com