On this episode of Blindspots by DoubleCheck Research, Kyle Poyar is here to discuss Product-Led Growth (PLG) strategies. Kyle is the VP of Growth at OpenView, helping companies fuel growth to become market leaders. As an expert on PLG, Kyle shares what it means to be a PLG company and his knowledge on product-led growth strategies that can help you successfully impact your organization's growth rate. He gives us insight into how to make this strategy successful and what results a company can expect when committing to a PLG strategy. Listen now!

Key Takeaways:

💡 03:19 - 04:12 What Exactly is Product-Led Growth(PLG)?

🧩 05:16 - 06:13 Capturing End-User Research to Enable Your Organization's PLG Strategy

🧐  06:13 - 07:23 How Do You Scale Your End-User Research To Inform Your PLG Strategy?

🎬  08:30 - 09:40 Translating PLG Research Insights Into Concrete Actions

📐 09:53 - 11:49 The Measurable Impact After Adopting A Product-Led Strategy

😣 12:09 - 13:59 Common Challenges When Adopting A Product-Led Model

💡 14:19 - 15:52 PLG Motion Adoption: The Pandemic Created Demand For The Digital Transformation Initiative

⚖️ 17:28 - 19:04 How Product-Led Organizations' Growth Rate Compares With Other Orgs

📈 20:25 - 23:21 Noticeable Trends From OpenView's Pricing Study