Join hosts Ben and Jacob as they explore the power of social media and personal branding for businesses, particularly those in the tech industry. Despite the challenges of dealing with online negativity and criticism, they share how establishing an online presence is crucial for developers and small business owners to expand their brand and reach potential customers. Through real-life examples and practical tips, they discuss how social media can be a cost-effective marketing tool, help manage reputation, and foster customer engagement. Tune in to learn how to leverage the power of social media to grow your business and establish yourself as an expert in your field.