Media is the language of our culture, but unfortunately, Christians don’t always speak it very well. Phil Cooke is the CEO and Founder of Cooke Media Group – and he’s filling a niche among Christian nonprofits by helping them tell their story effectively through media. Phil talks with Trent about the biggest mistake churches make when it comes to communicating, tips on managing creative people, the best ways to promote and distribute content, and the importance of engaging your online audience. Phil encourages us to see this pandemic as an opportunity, not a limitation. The world has changed – and it’s never going back.