You Probably Don’t Have a Niche (Yet)

• Saying you're a "business lawyer" or "family lawyer" isn't a niche—it's a practice area.
• A niche is about the specific type of client you serve, the problem you solve, and your unique angle or expertise.

Examples of Untapped Niches

1. Family Law + Neuroscience

• Help clients understand the brain science behind why they stay in toxic relationships.
• Use neurobiology to explain emotional resistance and charge premium fees due to your specialized approach.

2. Influencer Business Lawyer

• Don’t just call yourself a business lawyer.
• Target successful influencers (over 500k followers) who have brand deals and need contract, IP, and legal strategy help.

3. White Collar Defense + In-House PR

• Represent execs involved in financial or reputational scandals.
• Offer legal services + crisis PR to control the narrative and protect future employment.

Why Niching Works

• Specificity = Higher Rates: Niche attorneys can charge $500–$2,500/hr or set six-figure retainers.
• Better Referrals: Clear niches make it easy for others to refer clients to you.

The Unique Perspective or Approach

1. Start with Practice Area (e.g., family, business, criminal)

2. Add Your Unique Lens (e.g., neuroscience, PR, trauma specialist)

3. Define the Client Profile/Problem (e.g., influencers with brand deals, CEOs accused of misconduct)

What a Niche Is NOT

• “I help good people who made a mistake.” → Too vague.
• “I do family law for women.” → That’s a target audience, not a niche.
• “I only take clients I like.” → That’s a preference, not a business model.

📌📌📌 Pinned Resources 📌📌📌

⚡2025 Lawyers Annual Planner. Check it out here

Want hidden gems 💎? Join the newsletter: https://ws-lawyers.com/newsletter/

🛟Lifesavers for your law firm: https://ws-lawyers.com/all-products

🤯Tired of those admin tasks? https://ws-lawyers.com/automate-your-law-firm/

💰Not seeing enough money in your law firm? https://ws-lawyers.com/show-me-the-money-in-my-law-firm/

🍼Feeling like a babysitter and not a law firm owner? https://ws-lawyers.com/law-firm-team-sos/

💸Want bookkeeping and CFO services that doesn't suck? www.thelawfirmbookkeeper.com

📧 For more information, feel free to email me at [email protected].