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Maximizing Your Virtual Retail Sales with Olivia Steele
Take part in our special giveaway for the chance to win a professional microphone at https://forms.gle/gy5iCAPVvzhXUBfg7
Did you know that by 2030, over % of luxury purchases are going to be online? And that when a product is over $100, customers will have at least one question prior to purchasing?
In this episode, we welcome Olivia Steele, the president and CEO of Conversation Couture, which develops virtual retail sales training programs for luxury retail brands and sales specialists. Her company parallels the in-person luxury shopping experience and unlocks the full potential for virtual sales. Olivia has over 10 years of experience in the fashion retail industry, with a combination of corporate online merchandising and buying as well as in-store sales. In addition, Olivia has over 5 years of experience in the eLearning industry. This unique skill set combination provides Conversation Couture a leader who understands the luxury retail industry and target markets.
During this conversation, Olivia joins Nicolas and Whitney to discuss the importance of company training in simplifying the customer journey. She clarifies the difference between in-person vs online sales strategies. Hear about her experience working with content creators vs in-store specialists. Learn the difference between engagement and information sharing. Understand how to convert customers to special live stream shopping events through tactics like exclusivity to drive feelings of being special and empowered. Discover how to increase confidence in your sales specialists.
Find out why Olivia steers her clients away from discounting their products and what she recommends they do instead. Get perspective on demographics and how to overcome technology obstacles with older generations. Olivia even shares what luxury retail and NFTs have in common and what positive impacts web3 can make on the industry. All this and more in this value-packed episode!
Connect with Olivia:
- https://www.instagram.com/conversationcouture/
- https://www.instagram.com/olivia1jane/
- https://www.linkedin.com/company/conversation-couture/
Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/
Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/
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By Nicolas BailliacheTake part in our special giveaway for the chance to win a professional microphone at https://forms.gle/gy5iCAPVvzhXUBfg7
Did you know that by 2030, over % of luxury purchases are going to be online? And that when a product is over $100, customers will have at least one question prior to purchasing?
In this episode, we welcome Olivia Steele, the president and CEO of Conversation Couture, which develops virtual retail sales training programs for luxury retail brands and sales specialists. Her company parallels the in-person luxury shopping experience and unlocks the full potential for virtual sales. Olivia has over 10 years of experience in the fashion retail industry, with a combination of corporate online merchandising and buying as well as in-store sales. In addition, Olivia has over 5 years of experience in the eLearning industry. This unique skill set combination provides Conversation Couture a leader who understands the luxury retail industry and target markets.
During this conversation, Olivia joins Nicolas and Whitney to discuss the importance of company training in simplifying the customer journey. She clarifies the difference between in-person vs online sales strategies. Hear about her experience working with content creators vs in-store specialists. Learn the difference between engagement and information sharing. Understand how to convert customers to special live stream shopping events through tactics like exclusivity to drive feelings of being special and empowered. Discover how to increase confidence in your sales specialists.
Find out why Olivia steers her clients away from discounting their products and what she recommends they do instead. Get perspective on demographics and how to overcome technology obstacles with older generations. Olivia even shares what luxury retail and NFTs have in common and what positive impacts web3 can make on the industry. All this and more in this value-packed episode!
Connect with Olivia:
- https://www.instagram.com/conversationcouture/
- https://www.instagram.com/olivia1jane/
- https://www.linkedin.com/company/conversation-couture/
Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/
Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/