In this inspiring episode of Extraordinary Life Stories, host John Reynolds sits down with Maxine Laceby, co-founder and CEO of the hugely successful wellness brand Absolute Collagen.

Starting her entrepreneurial journey later in life, Maxine turned a kitchen-table experiment into one of the UK’s fastest-growing beauty supplement companies, all without any prior business experience.

She opens up candidly about her winding path: rediscovering herself at 50, combining creativity with science alongside her daughter Darcy, and harnessing the power of curiosity, resilience and bold decision-making. From navigating ADHD to building a multi-million-pound brand that empowers women worldwide, this conversation offers raw insights into passion, reinvention and redefining success on your own terms.