On today’s episode, we’re speaking to Maxinne Abuyuan, the Chief Experience Design Officer at VML.

We explore Maxinne’s journey from copywriting to her role in driving excellence for one of the largest advertising brands in the world. Maxinne shares her insights into the art of storytelling in marketing, finding an organizational culture that celebrates individuality and fosters success, and the significance of diverse perspectives in the creative industry. Uncover the importance of diverse perspectives in the creative space whilst addressing diversity and stereotypes, and whether AI is a ‘friend or foe’ within the industry.

Join us for an insightful discussion that encourages creative thinking and innovation in digital design and beyond.