The Sales Stoic

May 11th - Put customer needs before short-term wins


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“The key to peace of mind is living with integrity. Those who lack self-discipline lead chaotic and unsettled lives.” - Seneca

In sales, cutting corners or making promises you can’t keep may seem like an easy path to success, but it always comes at a cost.

True peace of mind comes from aligning your actions with your values.

A quick win today can lead to a damaged reputation tomorrow.

Remember, it’s not just about closing deals, it’s about building genuine relationships. If a deal doesn’t feel right, trust your integrity to guide you.

The peace of mind that comes from doing things the right way is worth more than any short-term gain.

Actionable tips:

  • Always ask yourself, “Is this in the best interest of the customer?” Prioritise their needs over short-term wins, and you’ll build relationships that pay off over the long haul.
  • Before hitting send on that email or delivering a pitch, take a moment to consider if you’re being fully honest and transparent. If it doesn’t feel right, it probably isn’t.

Remember you will die.

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The Sales StoicBy Dealfront