“Kindness is unstoppable, but only when it's genuine, with no pretenses or fake gestures. After all, what can even the most toxic person do if you keep showing kindness and, when possible, calmly point out their mistakes—especially as they’re trying to hurt you?” - Marcus Aurelius

True kindness can’t be faked and when it’s sincere, it disarms even the most difficult clients.

In tough negotiations or dealing with challenging clients, kindness can break down barriers.

It’s not letting people walk over you, but is you showing respect and compassion, even when they don’t deserve it.

Think of it like Ted Lasso handling a rude player: kill them with kindness.

You may not win every deal, but you’ll leave a lasting positive impression that can open doors down the line.

Actionable tips:

• When a prospect is harsh or dismissive, take a deep breath before responding. A calm, kind response shows you’re in control and focused on the bigger picture.
• If someone is being difficult, steer the conversation toward shared goals. Demonstrate that you genuinely want to help them succeed.
• Shift negative or defensive phrases into ones that express understanding and empathy. For example, instead of saying, "That's not right," try, "I understand why you might feel that way. Here’s another perspective."

Remember you will die.

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