The problem with elementary benchmarking research is that it does not compare successful advocacy campaigns and unsuccessful ones. I read with a combination of intrigue and amusement a recent article about  the best mediums for advocacy communications. Before you start lighting torches and hoisting your pitchforks en route to my office, I do believe that having benchmarks is useful, but who determines if the benchmark represents successful persuasion? As you can imagine, I have an opinion.  Listen here.