“What's the point of hoarding endless books when you couldn't get through them all in a lifetime? The learner isn't educated but overwhelmed by sheer volume; it's better to absorb the wisdom of a few great minds than to be lost in the noise of many.” - Seneca

Seneca reminds us: hoarding endless books won’t make you wiser, but deeply understanding a few great works will.

The same applies to sales. Chasing every lead, attending every event, and consuming endless content won’t guarantee success.

You ought to focus on quality over quantity, nurturing the right prospects, not spreading yourself too thin.

Prioritize depth over breadth. Master your craft. Build meaningful relationships. That’s where real success lies.

Actionable tips:

• Prioritise your leads. Not every prospect is worth your time so focus on leads that are truly aligned with your product and who are ready to buy.
• Instead of trying to learn every sales tactic, choose a few strategies that resonate with you and master them.
• Concentrate on delivering value to your best clients. The deeper your relationship, the more likely they are to become long-term partners.

Remember you will die.

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