The Sales Stoic

May 31st - Build a reputation for trustworthiness


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“What’s your purpose? To be a good human.” - Marcus Aurelius

Whether you're in sales, management, or running a business, your core purpose remains the same: to be a good person. Integrity, kindness, and purpose should guide everything you do.

But in a world full of distractions, it’s easy to lose sight of what truly matters.

In sales, the key to success isn’t just closing deals, it’s building trust.

People buy from those they like and trust, not just from someone pushing a product.

Listening, understanding, and showing genuine care about others’ needs is the real skill that drives success.

Focus on being ethical and helpful, and your clients will remember — and keep coming back.

Actionable tips:

  • Focus on building a reputation for trustworthiness. Clients are more likely to become repeat customers if they see you as a reliable partner, not just a salesperson.
  • Approach every client interaction like Captain America would: do the right thing, even when it’s hard. Whether it’s being honest about a product’s limitations or advising a customer against an unnecessary upsell, prioritise their best interests.

Remember you will die.

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The Sales StoicBy Dealfront