The Sales Stoic

May 6th - Prioritise honesty and transparency


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“Do you respect those who are fair or unfair? The fair. Those who stay calm or those who lose control? The calm. The disciplined or the reckless? The disciplined. If you cultivate these qualities, you’ll become truly beautiful. But if you ignore them, no amount of effort or appearance will make up for it.” - Epictetus

Flashy presentations and charisma might grab attention, but long-term success comes from integrity, composure, and real value.

Customers see through the noise, they trust those who do the right thing consistently.

So, if you’re chasing commission just to impress others, you’re playing the wrong game.

True beauty isn’t about how we look, it’s about how we act. Fairness, self-control, and discipline are what make a person truly admirable.

Sales is no different.

Focus on mastering your craft, building real relationships, and creating something meaningful. 

Excellence speaks louder than ego.

Actionable tips:

  • Prioritise honesty and transparency with your clients. It builds trust and leads to long-term relationships. If you can’t answer a question, or don’t know the answer, be honest about that and create an opportunity for yourself to be credible by going away and checking the facts before delivering an answer.
  • Don’t let the pressure to close a deal make you over-promise or exaggerate. Stay grounded. When you feel expectation is heavy on your shoulders, practise breath exercises and allow yourself space to step away from that pressure.
  • When faced with objections or rejections, maintain your composure. Clients respect those who can stay calm under pressure. Remember, it’s not personal. Instead, don your detective cap and see if you can get to the bottom of the hesitation.
  • Each time you choose integrity over a quick sale, acknowledge it. It’s these decisions that build your reputation.

Remember you will die.

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The Sales StoicBy Dealfront