“Where do we find Good? In our reasoned choices. Where do we find Evil? In our reasoned choices. And what about things that are neither Good nor Evil? They lie beyond our own reasoned choices.” - Epictetus

You can’t control market shifts, competitors, or uninterested prospects, but you can control how you respond.

Every call, email, and interaction is an opportunity to choose a positive outcome.

Good and evil don’t exist in circumstances, they exist in your choices.

Top performers don’t dwell on setbacks; they use them as stepping stones.

The question isn’t what happens to you, it’s how you choose to respond.

Actionable tips:

• Before reacting to a tough client or disappointing news, pause and consider your options. Choose the response that aligns with your long-term success, not a knee-jerk reaction.
• Focus on making the best choice available, regardless of what happens next. You can’t control if a prospect will say “yes,” but you can control your preparation and attitude.
• Take a few minutes at the end of each day to review your decisions. Ask yourself: Did I choose the right path? What can I improve tomorrow?

Remember you will die.

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