"Why do we not measure the value of redesign?"It was when May Al-Karooni worked in an investment bank that was about to move, that she realized that big companies have a lot of waste. That was the start of Globechain. By digitalizing waste and turning it into a reuse marketplace, May Al-Karooni has created meaning out of what someone thought was waste – changing companies’ behavior and helping communities. The end of an object’s life may just be the beginning of it.