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Maybe It's Not Your Message - It's the Messengers
But if you don’t have the specific traits of a trusted messenger, your message will be ignored.
Maybe This is Why Your Message is Falling FlatMaybe the problem with your marketing isn’t your marketing message — maybe it’s who is delivering that message.
“Messengers” doesn’t position itself as a marketing book, even though it deals with core elements of marketing and persuasion.
The Audience Matters More Than You ThinkThe first question for any form of communication is always “Who is my audience”.
If your marketing or sales hasn’t been as successful as you’d planned, it may NOT be your marketing message. | To read full story, visit https://startuparound.com/read/1574001011.8119767/Maybe-It's-Not-Your-Message---It's-the-Messengers?ref=audio_experience
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By Startup AroundBut if you don’t have the specific traits of a trusted messenger, your message will be ignored.
Maybe This is Why Your Message is Falling FlatMaybe the problem with your marketing isn’t your marketing message — maybe it’s who is delivering that message.
“Messengers” doesn’t position itself as a marketing book, even though it deals with core elements of marketing and persuasion.
The Audience Matters More Than You ThinkThe first question for any form of communication is always “Who is my audience”.
If your marketing or sales hasn’t been as successful as you’d planned, it may NOT be your marketing message. | To read full story, visit https://startuparound.com/read/1574001011.8119767/Maybe-It's-Not-Your-Message---It's-the-Messengers?ref=audio_experience