Mayssa Chehata

Mayssa Chehata is the founder of BEHAVE Candy. BEHAVE is the first low-sugar, clean-label candy that doesn’t spike blood sugar. It was her love of sweets and her father's diabetes that inspired Mayssa to create a better candy option. BEHAVE partners with chefs and food scientists to create candy that tastes too good to be true, in order to reduce the amount of sugar in the food system. Mayssa previously held brand partnership and marketing roles at the NFL, Uber, Daily Harvest, and SoulCycle.