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In this episode of The AI Advantage, Matt Brown sits down with Michele (Majka) Salerno, Chief Growth Officer at Celerant Technology, to explore how AI is transforming real-world retail.

Michele breaks down how Celerant is helping independent and mid-market retailers compete with big-box giants through practical AI tools that actually save time and drive sales. From an AI-powered “Talk to SQL” agent that lets retailers query their data in seconds, to predictive product recommendations, SEO-trained content suites, and automated review responses, Celerant is redefining what efficiency and personalization look like on the sales floor and online.

They also discuss how Google’s new AI-driven search is reshaping discoverability, why “context is the new content,” and what the rise of AI means for the future of retail jobs and marketing.

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