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In this episode of The AI Advantage, Matt Brown talks with ScreenCloud co founder and CEO Mark McDermott about how AI is transforming an overlooked channel: the humble screen.

Mark explains how ScreenCloud powers digital signage networks for more than 10,000 customers, especially in manufacturing and logistics, and why the real opportunity is not selling more products, but communicating better with deskless workers who never sit at a laptop.

He unpacks how ScreenCloud uses AI to keep massive screen fleets online, automatically fix issues at the edge, and convert messy internal content into simple, screen ready messages that workers can absorb in seconds. Mark and Matt also explore the talent side of AI: why most applicants now “sound the same,” how AI is both filtering and generating CVs, and what individuals must do to avoid becoming “the great ignored” in the job market.

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