In Episode 5 of Machine Builder Talk, Colin and Craig chat with Nikki Gonzalez, the co-host of the Automation Ladies podcast and Director of Business Development at Weintek USA. Nikki shares her extensive career journey in the automation industry, including overcoming travel woes and navigating various roles from sales engineer to business development. The discussion covers the evolution of automation technologies, the importance of integrity in sales, and insights into personal branding. Nikki also emphasizes the value of AI technologies like ChatGPT for professional growth and highlights her community-building efforts with the OT SCADA CON conference. This episode is a rich resource for anyone interested in automation, professional development, and industry trends.