In this episode of Machine Builder Talk, Colin welcomes Stephen Slothouber, former controls engineer and founder of Ember Ops. Stephen shares his journey from working at ATS Automation to optimizing sales and operations for machine builders with his business Ember Ops. The discussion covers the importance of CRM systems, AI integration, and the need for streamlined processes in automation. Stephen emphasizes the role of AI in reducing manual tasks and enhancing sales effectiveness, and shares insights on creating efficient workflows and preparing businesses for succession or sale. This episode is a valuable listen for anyone in the automation industry looking to improve their business operations and embrace AI technology.