In today's episode of the MC Daily News Brief, we're diving into the world of sustainable tourism with exciting developments from Northern Ireland to the UK's countryside. First, discover how businesses in Newry, Kilkeel, and Castlewellan are leading the way in eco-friendly hospitality, thanks to a groundbreaking Sustainable Tourism Business Programme by Tourism Northern Ireland. Next, we'll spotlight New Lodge Farm in North Northamptonshire, a finalist in the Countryside Alliance’s awards, celebrated for its innovative shift from traditional farming to a multi-faceted hospitality hub. Finally, we explore how Big Green Adventures is making waves in eco-tourism with a fresh investment to boost their sustainable outdoor offerings in Crantock. Tune in to learn how these trailblazers are redefining rural tourism, fostering economic growth, and catering to eco-conscious travelers.