The Measurement Minute

McDonald’s Just Bought Dynamic Yield for $300 Million – It’s not your typical acquisition


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The Measurement Minute with Gary Angel
 
Acquisitions are a dime (or $300 million) a dozen these days. But McDonald’s acquisition of Dynamic Yield is definitely an out-of-the-box strategic exercise – which is why I think it’s pretty darn interesting.
 
 
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The Measurement MinuteBy Gary Angel

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