This episode features a "Digital Strategy Spotlight" on McDonald's national launch of their loyalty program and their announcement of their new customer experience team. Both Adam and Ben talk about the changing definition of "customer experience" and discuss the operational update for the chain.

Articles and Sites referenced for this podcast:

• McDonalds Website - MyMcDonald’s Rewards
• Forbes - McDonald’s Has Created A New Team To Focus On Customer Experiences
• Marketing Dive - McDonald's creates team to elevate diner experiences
• Restaurant Dive - McDonald's takes its loyalty program national
• CNBC - McDonald’s will launch its loyalty program nationwide in July