When we think about burgers, one of the things that comes into just  about everyone’s mind is the golden arches of McDonalds. 

We think about  McDonalds as the place that we can always go to get a burger. However,  times are changing and people are starting to become more health  conscious. They are also starting to think about global warming and the  impact of raising all of those beef cattle can have on the environment.  Taken together, these are all reasons that the product managers at  McDonalds have decided that now is the time to make a change to their  product development definition. Not just a little change, but a big  change. 

They are getting ready to roll out their new “McPlant” meatless burger.