How to Transform 2,000 Lives One Colour at a Time

At McDonald’s, success isn’t just about speed or service. It’s about people — how they feel, how they’re treated, and how they show up every day. iMA is the secret sauce that makes all the difference.

1. Everyone Feels Seen

When someone knows their iMA Colour, they feel recognised for who they are, not just what they do. That changes everything. People don’t just work harder — they belong deeper. “They get me.” That’s what iMA unlocks.

2. We Stop Guessing and Start Connecting

No more guessing how to lead, motivate, or support someone. With iMA, every team member gets a communication map. Leaders adapt. Teams click. Friction fades.

3. Stress Goes Down, Energy Goes Up

When people are treated the way they naturally want to be treated, stress melts. It’s not magic — it’s wiring. iMA helps shift the emotional climate from tension to trust.

4. We Build Loyalty Without Saying a Word

People stay where they feel valued. iMA makes McDonald’s more than just a job. It becomes the place where they were understood — and that sticks.

5. Everyone Has a Mentor

iMA Ambassadors don’t just train — they guide. One-to-one. Colour by colour. It’s coaching at the speed of trust, and it gives every crew member someone who gets them.

6. We Turn Jobs Into Journeys

From onboarding to leadership, iMA creates a path for growth. People learn who they are, how they work best, and how to thrive — not just at McDonald’s, but for life.

Bottom Line:

That’s the iMA Secret Sauce. A simple system that brings out the best in people. And when your people shine — everything shines.

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