McDonald’s customers increasingly expect the restaurant chain to share their values. “We have a responsibility in society,” says Townsend Bailey, McDonald’s sustainability director, adding that McDonald’s is committed to using its scale for good. In doing that, says Townsend, they have something in common with the Soil Health Partnership.

“The Soil Health Partnership is doing a great job of bringing together people in collaboration,” says Bailey, “basing their work in real data as well and figuring out, ‘how do we support the people that are taking care of that soil.’”