Product Scaling in Fintech: How Sarwa Built a Multi-Product Wealth Platform with Robin Harb

Today’s guest is Robin Harb, Chief Product Officer at Sarwa, one of the Middle East’s fastest-growing fintech platforms.

Robin went from McKinsey consultant to leading Sarwa’s product team and scaling it from a single robo-advisor to a multi-product wealth platform that handles stocks, crypto, ETFs, and options and achieving over AED 15 billion in trading volume.

In this episode, Robin shares:

- How to scale fintech products fast without breaking the team

- Designing for first-time investors and building trust in wealthtech

- Lessons from a product decision that didn’t go as planned

- The future of AI in fintech and what products the MENA region still needs

- Advice for product leaders, founders, and C-suite executives

If you’re a founder, operator, or product leader in MENA fintech, this episode is packed with actionable insights you won’t want to miss.

Timestamps:

0:00 – Intro

1:05 – Robin’s career journey: McKinsey → CPO

4:30 – Scaling Sarwa from robo-advisor → multi-product

9:15 – Product strategy & roadmap evolution

13:50 – Regional fintech challenges in MENA

17:40 – Lessons from failed product decisions

21:30 – AI & the future of wealthtech

25:10 – Rapid fire & executive takeaways

28:00 – Closing thoughts

Like, subscribe, and hit the bell to catch more insights from MENA’s top leaders.