<p>In sales, is it better to sell what the customer thinks they want or what you know they need?  Ed & Phil discuss their thoughts & share stories on the idea.</p>

In sales, is it better to sell what the customer thinks they want or what you know they need? Ed & Phil discuss their thoughts & share stories on the idea.

<p>In sales, is it better to sell what the customer thinks they want or what you know they need?&nbsp; Ed &amp; Phil discuss their thoughts &amp; share stories on the idea.</p>

MD003 - Selling Need Over Want

The Business Buffet Podcast serves up a hearty helping of business insights, tips, and strategies for entrepreneurs, small business owners, and aspiring leaders. Whether you're just starting out or looking to scale, each episode delivers a variety of bite-sized lessons and deep dives into the ever-changing world of business. Join us as we explore the latest trends, share success stories, and interview industry experts, helping you build a thriving business one episode at a time. At The Business Buffet, we believe every business has room to grow—let's dig in together!

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MD003 - Selling Need Over Want

MD003 - Selling Need Over Want