Your price is the cost for the customer. The customer’s profit is the difference between the price you charge and the benefit they receive. They too want to maximize profits. Thus, a deal they cannot resist is one where their benefit by far exceeds the price they have to pay. A happy customer is a profiting customer.  How does your company price your product or service?  Are you seeking a win/win or maximum profits?  In today’s episode, we’ll explore the idea that looking at a price from your client's point of view will be more profitable for you in the long run.