Master data is at the core of your business, impacting critical processes and systems. Without strong MDM competency you are unable to achieve a single view of business entities needed for efficient, effective operations. This tutorial provides an introduction to basic concepts, best practices and enabling technology for MDM. • What is MDM, why is it important and how does it add value? • What are the key concepts and best practices you need to know about MDM? • What is the role of technology and what types of MDM tools and solutions are relevant? Visit http://eod.gartner.com/event/mdm9 to view more recorded sessions from Gartner’s Enterprise Information & Master Data Management Summit, 2015.