Master Data Management (MDM) presents even well seasoned data management professionals with unique and complex challenges that might not be fully foreseen from the outset of the project. The intricacies of managing identities and hierarchies, and resolving conflicts among disparate data sources, make MDM an ambitious but potentially fruitful undertaking; particularly in light of the far-reaching and multifaceted implications that MDM has on organizations. MDM guru Andy Hayler brings his experience and expertise to the table in this episode of eLearningCurve’s Webcast series. Andy will discuss MDM’s relation to other IM disciplines, the concepts and terminology of MDM, architectural options for MDM implementation, advice on building a business case for MDM, and best (and worst) MDM practices.