TAG’D: Beyond the Award brings you Beyond the Booth live from the floor of MD&M South in partnership with Informa Markets.

This week, we pulled Matt Johnson from Photonics Industries right off the MD&M South floor to talk about something way bigger than lasers: trust. 

In the world of high-tech manufacturing, where do you find a competitive edge? Matt argues it’s not just in the machine's specs but in the people behind it. We dig into why American manufacturing still matters, the real meaning of 'innovation' beyond the buzzword, and how Matt’s philosophy of building personal relationships is, in fact, the ultimate sales strategy in a billion-dollar industry. 

This is a must-listen for anyone in MedTech, manufacturing, or sales who wants to cut through the noise and build something that lasts.