E151 – MDMC & Tools for Leveraging Google Search Console Data

As most conferences either postpone or outright cancel, MDMC went the other route that a few have gone - full virtual.

Some quick info about the conference:

FREE LIVE 2-day virtual summit Wednesday, May 20th and Thursday, May 21st.  During this event, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers. Cost: Free

MDMC20 On-Demand Digital Experience is a full access ticket to over 80 sessions and panels lead by industry experts on-demand online for 1-year, as well as access to watch all the sessions during the 2-day virtual summit live or on-demand after the event. Ticket purchasers will also have access to a special marketing resource center, network with other attendees virtual, chance to win awesome prizes and connect with our amazing sponsors. Cost: $99

The rest of the episode covers tools and ways to leverage the performance data in Google Search Console. If you are intersted in Python or building your own tool be sure to check out these articles that will walk you through some solutions.

How to get more of your Google Search Console Data by using PythonConnecting Search Console API to Google SpreadsheetsAnalyzing A Recent Google Update Impact via Search Console Data w/ a Segmented Google Data Studio ReportAutomatically Download Google Search Analytics Data Every Month [Updated for New API]

GSC Site Analysis Tools

Screaming FrogSitebulbJet Octopus

GSC Reporting Tools

Analytics EdgeSEO Tools for ExcelSearch Analytics for Sheets

Google Search Console Web Interface vs. Google Search Console API

Along with breaking down some analysis and reporting tools that you can use we compared the pros and cons of the GSC website vs GSC API.

The only con to GSC API isnt just that you need 3rd party apps or that many cost money but that simply not everything in GSC is available via the API.

There are also pros and cons to using the site. Do you need more than 1,000 rows of data? Well too bad using the website.

This episode focused just on tools and some of the items that were covered in my talk so if you want the full 55 minute talk be sure to check out MDMC this week!

Full Episode Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast featuring your host, Matt scintilla and Dave roar. Hey guys, excited to have you joining us again on another one of these business of digital podcast episodes. Grateful for you joining us as always, and we got Dave over there. I was going, bud,

Dave Rohrer: [00:00:20] it is going, it is going in, is going.

Matt Siltala: [00:00:23] All right, so. We're just going to jump into this one. I'm

Dave Rohrer: [00:00:26] like my sub pump. Sorry. It's been raining nonstop here in the Chicago land area. What's rain?

Matt Siltala: [00:00:33] What's rain and what's a sub pump? Actually, I know what it is. At least it's working. It's

Dave Rohrer: [00:00:38] been, I just, there was a Jew. Yeah. It's been working hard. I'm very grateful that it's working.

Matt Siltala: [00:00:44] I'm just saying, because I had another friend talk about coming home to a flooded basement. So

Dave Rohrer: [00:00:49] based on the amount of rain, um, I saw someone posts that. The, uh, the Chicago river is so high that, you know, along the thing, there's picnic tables that I [00:01:00] believe are chained down. Wow. Um, and they're chained down as I learned today.

Um, so that they don't float away.

Matt Siltala: [00:01:07] That's the reason

Dave Rohrer: [00:01:12] cause it's right along the river. I'm like, I always just thought so that no one would take it. But I go, maybe it's for both.

Matt Siltala: [00:01:18] Well. Um, you guys don't care about that. So let's just jump. Let's just jump into, we're going to, we're going to talk a Google search console today, but also, um, you know, we usually like to take a little bit of a time to, um,