Generating content can seem like another hamster wheel that business owners (and marketers) can understandably be wary of. Author, journalist, marketer and podcaster, Janet Murray, is on a mission to make this process easier while making content more engaging at the same time!

 

Main talking points include:

4 things to promote your business everyday:

• Content
• Email
• Social
• PR

 

Journalists will now find you if YOU are generating the best content you can!

 

Twitter – #journorequest for exposure…

 

Content planning – 4 step process

• Create an annual plan into quarters
• What's happening with your client in each quarter? (3 or 4 key things)
• Pick out relevant key dates or awareness days
• Should take 5-7 mins
• Flesh out the quarterly plan
• What are the key questions?
• Generic questions
• Specific questions
• Can you tie any content to your business objectives
• Weekly content plan
• Daily plan

 

Dan Knowlton:

1. General awareness content
2. Consideration content
3. Purchase content

 

Making engaging content:

• "I need to know this" content
• Practical / actionable advice
• Ask a question / controversial statement with a poll?
• Instagram stories
• “I know about that” content
• Janet’s dress poll for Youpreneur
• “What do you think” content
• Controversial / strong views
• “I know how that feels"
• Personal stories

 

 

"How can I make this content about my audience?”

• Abr “How can I make it about them?"

 

Connect With Janet:

Social: Linkedin | Instagram

Website / Membership: www.janetmurray.co.uk

Podcast: The Janet Murray Show

 

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