Biography:

Founder of Angled Crown, the Agency Trailblazer Podcast and Agency Transformation Live – Lee Jackson – talks us through the process he underwent to deliver a successful live event for agency owners from around the world.

 

Main talking points include:

The 5 stages of transforming your business

• Identity
• Value
• Platform
• Output
• Future

 

Why you should put on a live event… 

There are some things that you just CAN’T do online. Live events help you:

• Meet new clients
• Find suppliers
• Make plans

Live events also MAKE people invest in their business

 

“Feel the fear and do it anyway”“Be seen to sell"

 

Releasing the event: 

• Having the plan on the content and structure
• Announcing it to the audience
• Further growing to your audience:
• Month 1: build the audience through Facebook retargeting
• Growing your pixels and custom audiences
• Month 2: tell people the content of ATL
• Messaging tailored around the audience pixels that you’ve grown
• Month 3: the countdown for the event
• Targeting natively and through the pixels
• Using magazines to find your audience

 

MDP046 - Transforming Your Business

MDP003 - How mentoring changed my business

Lee’s review episode on the Agency Trailblazer Podcast

 

Lee's Event

Agency Transformation 2020 – more of the same!

 

Shoutouts

Troy Dean

Chris Ducker

Dave Toomey

 

Connect With Lee:

https://angledcrown.com/

https://agencytrailblazer.com/

https://agencytrailblazer.com/group – FB Group

https://agencytransformation.live/

 

Join our Facebook Group!

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