Main talking points include:

What recurring revenue IS NOT:

• Money for nothing
• Service Fees
• To be taken for granted

 

What recurring revenue IS:

• Predictable
• Built to scale
• A means to deliver ONGOING VALUE to your clients
• A benchmark to provide security for you / your staff / your family

 

Do a quick calculation – how many people depend on your company? 

Number of staff + their spouses / dependants (animals?!)

SO… = 10 staff = 24 lives dependant on our income

 

Recurring Revenue and Me… 

Freelance Business: 

• Started with £10.00
• NEVER lost a quote on price
• Triggered the feast/famine cycle in my business and my family life
• Built a successful “freelance” business, but didn’t have the overheads to employ anyone
• Built it into low six figures

 

Ecommerce Agency: 

• Team of 16 when I started…. 
• Turnover of around £600,000 with around £240,000 (£20K / month) of this being recurring
• When I left (2 years 3 months later): 
• Team of 36
• RR of £96,000 / month (or £1.15M)

 

SO… 

• Started in 2016
• By month 7 RR covered the overheads of the business
• Y2 - six figures of RR
• Y3 - multiple 6 figures… 
• I have NEVER not paid myself or my team
• The team started as 2… it’s now 9. 

 

 

What RR gives you that's MORE THAN MONEY

• Business Value
• Looking to sell your business 1 day, contracted RR is the second biggest multiple of business valuation (after property)
• Freedom
• The power to make decisions
• Commitment
• A platform to add and demonstrate value to a select group of clients
• The ability to charge what you’re worth, rather than racing to the bottom
• A means to get out of the feast / famine cycle

 

 

You’re talking just about agencies, right? 

WRONG! 

• I AM talking about service based B2B business… 
• Consultants
• Copywriters
• Designers
• Developers
• Marketers
• Social Media Managers
• Bloggers
• Course Creators
• Researchers
• SEOs
• Lead gen
• Photographers
• Illustrators
• Authors
• Translators

 

 

How do you get started? 

• Design
• Market
• Deliver

 

 

Sound good? 

www.marketingdevelopment.academy/renegade

 

 

Unpack the themes of designing, marketing and delivering RR services IN YOUR BUSINESS

12 weeks

6 x 1-to-1 calls 

Practical applications

Identifying your customers

Delivering Value

 

 

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