Main talking points include:

Whats the point of this live call? 

To introduce to you a new service that will help you build MRR through selling SEO. 

 

Why is MRR important? 

Monthly recurring revenue brings the following benefits to your business: 

• Stability of income
• A move away from the peaks and troughs of the feast/famine cycle
• The knowledge that your overheads are covered every month, without fail
• The empowerment of making business decisions as your MRR grows – you can ALWAYS afford it
• A move away from trading “time for money” into value-based profit

 

What am I referring to by MRR

I’m NOT referring to: 

• Hosting
• Low-value website maintenance plans
• Domain and / or license renewals (with a markup)
• Affiliate Commissions

What I AM referring to is a definitive monthly recurring service that has a demonstrable effect on your client's bottom line. 

 

Other benefits of recurring services

• Positioning you as the expert / authority for your clients 
• Becoming their favourite / the “go to guy or gal"
• Increasing the average lifetime value of your customers – making sales FAR easier than they ever have been before. 
• Becoming intrinsically linked to your client's success - so as their organisations grow, so can your services to them. 

 

My Story

Setting up SO… 

• Focus on recurring revenue
• Hitting 6 figures in year 1
• Growing the agency, team, premises, services as the budgets could afford them
• NEVER not paying myself
• NEVER being in debt or late paying suppliers

… all through SEO … 

 

Common objections to selling SEO as a service to clients

• I'm intimidated by offering SEO
• Intimidated by trying to sell SEO
• Not sure where to start
• Not sure how the “process works” 
• Seems like a LOT of work for the first few clients
• Not sure how to report results 
• Don’t have enough confidence to give the right advice to clients
• What happens if there is bad news? 
• No time – I’m stacked with projects! 

 

Introducing SEOHive

Teaming up with JP from MaintainPress

Creating productised SEO Service that will grow with you and your business. 

• Super affordable
• super easy to manage
• super easy to report back to clients and demonstrate your worth
• We will give you the resources to sell and manage SEO services to your clients – all FOC

 

How does SEOHive work? 

• Month 1: Onboarding process for EVERY site
• Technical SEO Audit
• Security Audit
• Optimisation Audit
• Review and action of all of the above
• Months 2 onwards: 3 pathways
• Content
• Link Building
• On Page SEO
• Subscription model – that is clear what you get, and help you to calculate ROI. 

 

Why the pathways? 

1. Helps you prioritise the services your client needs
2. Means that we can ALWAYS be proactive on your sites – we don’t need to WAIT for instruction from you… we can get on with tasks, and then prioritise your requests as and when they come...