RetainFM – Build your Digital Agency on Recurring Revenue

MDP105 – Introducing the Content Planning Toolkit


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Biography 

Martin is the co-founder of Jammy Digital, a web consulting agency in the UK.


Martin, along with his wife Lyndsay, also teach Content Marketing using their membership community, in-person workshops and speaking on stages throughout the UK.


They’re also writing a book about how to use content to attract your ideal customers.

 

Main Talking Points

First agency – sold websites by convincing people they needed one. 


In 2016/17 – Martin and Lyndsay started to take Content Marketing seriously… they were prepared to put everything in their heads on their website. 


Book: Youtility – Jay Baer


The first problem Martin and Lyndsay had was getting more sales. This lead to topics around: 

  • Costs 
  • Timescales 
  • Processes


To get eyes on this content, Martin and Lyndsay then also provides content around high volume search terms – like SEO and driving traffic. 


“Imagine you are creating a maze and only your ideal client can get to the finish.” – Martin Huntbach


Book: Marcus Sheridan – They Ask, You Answer


Martin and Lyndsay’s Book - Content Fortress:

  • Out September 2020 
  • Based around 8 pillars of content to fix your business

Content Planning Toolkit – its really easy to create content if you have a strategy!


People’s biggest struggles when creating content: 

  1. Time
  2. Not knowing what to write
  3. What am I getting back from it? 


Priced at $27 dollars – its a one off!!! 


https://www.peteeveritt.com/contentplanningtoolkit


https://jammydigital.com

https://www.facebook.com/JammyDigital/

 

Shout outs 

Lee Jackson – Agency Transformation Live


Hosted on Acast. See acast.com/privacy for more information.

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RetainFM – Build your Digital Agency on Recurring RevenueBy Pete Everitt

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