Hi everyone, my first guest on The Women who Build Podcast is Sheta Mittal, Co-founder &Me - Solving Women's Health Needs. &Me is India’s first women’s health brand which through its amazing products, makes menstruation, beauty, and fitness fun and easy for women!Sheta Mittal is an Aerospace Engineer from IIT Bombay and a Harvard Business School Alumnus. She started her career as a Management Consultant with BCG, worked as a Marketing Manager with Future Group, and then spent 5 years with NIKE in their US and China offices.She is known to add the flavor of consumer centricity, wherever she goes, and I have personally learnt so many strategies from her! So excited to have her on the first episode.You will learn the following:- How Sheta made her way to the health & wellness space from Aerospace Engineering- Fundamental ways of doing consumer research- How you can leverage resources at business schools such as Harvard to optimize your time there- CRM process to adopt to differentiate your Consumer Research from other startups- D2C growth medium: Ambassador program- "Just Do It" approach of decision making: buying time for research vs taking actions immediately - how to decideFollow The Women who Build Podcast @TheWomenWhoBui1.
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