Most small businesses are jumping into AI because everyone else is - and that’s exactly why they’re getting it wrong. Bruce and Peter break down the real reasons AI is causing issues for SMEs, starting with the Deloitte report controversy and the bigger warning sign behind it: AI can produce convincing content that’s completely incorrect.

You’ll learn the 5 biggest ways business owners misuse AI, why “work slop” is killing productivity, and how relying on AI without proper checks can damage your reputation fast. Bruce and Pete also unpack the rise of fake content online, why AI shouldn’t be treated as a cost-cutting replacement for people, and which roles will genuinely change in the coming years.

Most importantly, they share the practical approach that actually works: human-in-the-loop + AI cross-checking, better prompting, and using AI as an enablement tool - not a shortcut.

If you’re using ChatGPT (or any AI tool) in your business, this episode will help you use it properly, avoid expensive mistakes, and stay competitive as the market shifts.

Most business owners think the solution to their stress, cash flow issues, or lack of growth is simple: make more revenue. But what if that thinking is actually making things worse? In this episode we unpack why chasing revenue alone rarely fixes the real problems inside a business.

Standard conditions might sound boring, but getting them wrong can cost you serious money. In this episode, Bruce & Peter unpack why assumptions in business sale contracts are risky, how standard conditions really work, and where buyers and sellers most often get caught out - from stock and employee entitlements to trial periods.

If you’re buying, selling, or planning an exit, this episode is a must-listen.

Know the rules… or pay the price.

Get rich quick. Three words that have launched a thousand side hustles - and quietly destroyed just as many businesses. Bruce & Peter unpack the uncomfortable truth behind fast money, trending business models, and copycat ideas - and why chasing “easy money” often leads to thin margins, unstable growth, and long-term failure.

Bruce and Peter break down how one simple idea, product, or skill can open multiple revenue streams - without reinventing the wheel. Think repurposing, product variation, vertical integration, complementary services, and finding the opportunities sitting right under your nose.

In this episode, we pull back the curtain on one of the most misunderstood parts of selling a business: due diligence. Most business owners don’t realise just how exposed their business becomes during this stage - and why preparing early can be the difference between a smooth sale… or a deal falling apart.

Bruce and Peter challenge one of the oldest sayings in business - “the customer is always right.” They break down why blindly following that mindset can hurt your business, your team, and even your reputation. From difficult clients to boundary setting, they share when it’s time to draw the line and, yes… sometimes fire the customer.

What makes a business actually sell? In this episode, Bruce Coudrey and Peter Spinda break down the proven method that helps business owners turn an ordinary company into one that buyers compete for.

In this episode of The Meaning Business Podcast, Bruce Coudrey and Peter Spinda sit down with Carl Hartmann, serial entrepreneur and Co-Founder of Lyre’s Non-Alcoholic Spirits, to talk about innovation, disruption, and the bold idea that made sobriety cool.

Discover how to stop profit leaks and improve business performance. In this episode we share practical strategies to cut costs, boost margins, and take control of your numbers.