What's a full-service marketing agency's most important offering...Brand Development? Social Media? SEO? Those elements (and dozens more) are essential, but without a keen eye on the customer experience, all the talent and productivity in the world will only take you so far. Andy Parnell and his colleagues at Lane | Terralever take pride in honoring their clients' business goals, consistent communication, and creative visions. That noble ethos makes up the fabric of their corporate culture.

On this episode of Real Talk, Andy gets real on several topics, including:

• His Nevada Assemblywoman mom – Bonnie Parnell

• Segueing from a non-profit to the private sector

• Otis Redding and Top Gun

• The stressors of a corporate merger - E.B. Lane and Terralever

• The value of Net Promoter Score (NPS) and the Customer Experience

• EOS/Traction Leadership Model

• Their post-COVID office transition

• Fresh Start Women's Foundation

EPISODE RESOURCES

Lane Terralever website https://www.laneterralever.com/#gref

Instagram @laneterralever https://www.instagram.com/laneterralever/?hl=en

Facebook - https://www.facebook.com/laneterralever

LinkedIn – Lane Terralever https://www.linkedin.com/company/laneterralever/ ; Andy Parnell https://www.linkedin.com/in/andy-parnell-46253110/

NPower website https://www.npower.org/

Assemblywoman Bonnie Parnell (mom) – District 40, Nevada https://www.leg.state.nv.us/Session/73rd2005/Legislators/Assembly/Parnell.cfm

Max Hansen – Y Scouts https://yscouts.com/

Net Promoter Score https://www.netpromotersystem.com/about/measuring-your-net-promoter-score/

Entrepreneurial Operating System (EOS/Traction) https://www.eosworldwide.com/

Fresh Start Women's Foundation https://www.freshstartwomen.org/

REAL TALK IS SPONSORED BY

VIP Mortgage https://ryanmadrid.vipmtginc.com/

sGrow CRM https://sgrowcrm.com/

Xunami https://xunami.net/

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