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Meaningful Pipeline: More Spend is NOT the Answer
This week our host Brandi Starr is joined by Shift Paradigm VP & Sr Principal advisor Jen Anderson-Alonzi where they discuss Pipeline Strategies for CMOs.
Jen Anderson-Alonzi is a CMO and GM with nearly 20 years of experience in transformation, turnaround, and scaling businesses. Jen has built out more than half a dozen revenue organizations, turned around a failing enterprise, launched new products and divisions, and scaled fledgling start-ups. She's currently an executive with Shift Paradigm, a marketing strategy and technology consulting firm that helps organizations solve the invisible problems that hurt performance, aligning them from top-to-bottom around growth.
In this new era of post-pandemic marketing, an ongoing shift in spending continues to emerge affecting consumer and B2B markets alike. CMOs assessing product-market fit or the psychology of buyers is critical to success, especially within B2B marketing.
On the couch Brandi and Jen tackle the struggle CMOs are experiencing to develop a Meaningful Pipeline, as it is becoming clear, More Spend is NOT Enough.
Links:Get in touch with Jen Anderson-Alonzi on:
- Shift Paradigm
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
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By TegritaThis week our host Brandi Starr is joined by Shift Paradigm VP & Sr Principal advisor Jen Anderson-Alonzi where they discuss Pipeline Strategies for CMOs.
Jen Anderson-Alonzi is a CMO and GM with nearly 20 years of experience in transformation, turnaround, and scaling businesses. Jen has built out more than half a dozen revenue organizations, turned around a failing enterprise, launched new products and divisions, and scaled fledgling start-ups. She's currently an executive with Shift Paradigm, a marketing strategy and technology consulting firm that helps organizations solve the invisible problems that hurt performance, aligning them from top-to-bottom around growth.
In this new era of post-pandemic marketing, an ongoing shift in spending continues to emerge affecting consumer and B2B markets alike. CMOs assessing product-market fit or the psychology of buyers is critical to success, especially within B2B marketing.
On the couch Brandi and Jen tackle the struggle CMOs are experiencing to develop a Meaningful Pipeline, as it is becoming clear, More Spend is NOT Enough.
Links:Get in touch with Jen Anderson-Alonzi on:
- Shift Paradigm
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live