Meaningful Relationship Development (MRD)

50 Calls a day minimum 

50 Emails A Day

50 Letters a Day

50 LinkedIn Inmails a Day

30 Office Visits a Week

Faxes

Top Referral Sources: hospital discharge planners, home health agencies, hospices, skilled nursing facilities, assisted living facilities, state Medicaid waiver programs, department of Aging, case managers, and rehabilitation hospitals, Adult daycare centers. 

Problem solving is why you are there!

Asking questions and listening and creating your offer around those problems. 

Marketing Kit: 

• Branded Folder

• Brochures 

• Mission Statement 

• Reference Letter(s) Pro. Letter Head

• Insurance & Bond, License if Applicable  

• List of Services 

• Facility Contract 

Community Value Add Opportunities:

Expert Events - Estate Planners, Physical Therapist, dementia, Alzheimer's, heart disease, diabetes, Dietary etc.

 Workshops: Technology, Social Media (Skype,Facebook),

Bingo,

Knitting

Sales: Rummage, Bake, Kits, consignment 

Spa Day: Hair, Nails, Massage etc.

Picnic: food, bingo, senior networking 

Senior Prom Nights: music, dance, food, wine etc.

Pet therapy 

Comedy Shows 

Farmers Market 

Casino Night

Family Caregiver Support Group via Meetup.com

Classic Movie Series