In this episode of Open Haus Playbook, Olivia sits down with Haus Applied Scientist Morgan Stockham to learn how Time Tests help teams measure the impact of big marketing bets — think Super Bowl ads, major influencer collabs, or a major tentpole event.

Olivia and Morgan cover:

• The basics of Time Tests (3:05)
• Some "under the hood" modeling information (9:12)
• Geotests vs. Time Tests (11:15)
• How to use Time Test results in an MMM (15:31)
• A live demo of Time Tests in the Haus app (20:07)

That's right — Time Tests are available today in the Haus app. Learn more about how they work here.