Short-form campaigns move fast and generate a lot of noisy data. This episode breaks down which metrics give you actionable signals, how to build micro-conversion funnels that make early optimization possible, and practical attribution approaches when you’re publishing many creative variants across platforms. You’ll get a concrete 72-hour checklist to instrument before launch, criteria to decide what to optimize vs. what to kill, and a simple way to translate campaign performance into ROI that non-marketing stakeholders can understand.