In this episode of Business as UNusual, host Unknown talks with Neil Callanan, founder of Loose Grip and Grasp. Neil specializes in helping mission-driven companies show that activism isn't just inspiring—it sells. Learn how leaders tie values to measurable ROI and build profit models that benefit people and the planet. Discover practical strategies for measurement, storytelling, and aligning stakeholders to maximize real-world change.

Topics discussed in this episode:

• How to measure values in mission-driven organizations
• The difference between quantitative and qualitative impact
• Choosing the right metrics for purpose and profit
• The power of stakeholder workshops for alignment
• Moving beyond vanity metrics to true success
• Real-world example: Building brand affinity in outdoor gear retail
• Why strategy and planning are overrated in today’s fast-paced world
• Advice for young professionals: execution beats ideas
• Launching Grasp: a new framework for measuring activism and values

Resources mentioned in this episode:

• Grasp framework and case studies: graspyourimpact.com
• Neil Callanan on LinkedIn: Neil Callanan
• Loose Grip agency: loosegrip.net

Explore Grasp and see how your impact stacks up – visit graspyourimpact.com

Connect with Neil Callanan on LinkedIn for insights into values-driven measurement

Take the next step: focus on just 2–3 metrics that truly reflect your mission

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

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