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Building trust with Partners, like with people, takes time. 2023 is going to be a hard year for many and the word of the year is going to be 'Retention.' 

Shift the narrative with your Partners and start measuring what you GIVE instead of what you GET. Tune in for ideas on:

• Leads
• MDF 
• SPIFFs
• Training
• Account Mapping
• Renewals and Retention
• Reporting

The main idea? Give more. Track it. Share it. 

See the write-up on LinkedIn: https://www.linkedin.com/newsletters/partner-ops-digest-from-bts-7003369929953464320/

Aaron Howerton
www.linkedin.com/in/aaronhowerton
www.partneropspartner.com