Measure your culture like your profit depends on it — because it does. In this episode of Built To Execute, Alyssa shares the Culture-to-EBITDA Scoreboard, a framework for tracking culture with the same discipline as your financials so it fuels, not drains, your EBITDA.

You’ll learn how to:

• Define measurable culture behaviors (referrals, turnover %, internal promotions, review keywords)

• Tie each culture KPI to a financial lever (recruiting/training cost, conversion rate, repeat bookings)

• Set a monthly → quarterly → annual review cadence

• Delegate and automate tracking so it doesn’t become “another spreadsheet”

This is the execution companion to the Built By Bart episode People Culture vs. EBITDA — turning the “why” into a repeatable, measurable “how” you can start today.

One move you can make today: Pick three culture KPIs, tie each to a financial metric, and add them to your monthly leadership scorecard.